The River Cruise Line rebrands as Arena River Cruises
UK-based The River Cruise Line is changing its name to Arena River Cruises and expanding its cruise programme.
The line, owned by Ipswich-based Arena Travel, will welcome revamped premium ship Arena to its fleet.
"With the launch of the Arena, we felt the time was right to bring all the Arena Travel brands under one banner. The River Cruise Line has a very loyal following and we have been delighted with progress since it joined the Arena family three years ago," said Steve Goodenough, Arena River Cruises' Managing Director.
“We have built this platform to bring us up to date and future-proof us for the next couple of years. Trade sales are a major part of our journey and it is something that we needed to do. It will bring everything together,” he added