Jamaica Tourist Board unveils new destination campaign
The campaign is designed to recognise Jamaica's outsized influence on the global community and seeks to strengthen Jamaica's position as a global culturally relevant brand.
“We are excited to launch Heartbeat of the World, which reinforces our position as a global leader among travel destinations and establishes Jamaica as the single destination every traveller must experience.On the map, Jamaica may seem like a small dot in the Caribbean Sea. But her influence on the world culture is the size of a continent. We are a cultural giant and we continue to have an indelible impact on the world’s food, music, sport, and literature while offering larger-than-life bucket list experiences with extraordinary, talented people,” said Donovan White, Jamaica’s director of tourism.
The international marketing strategy positions the destination as the 'Heartbeat of the World' — the beat that makes the world move. A new TV advertisement will launch internationally next week.
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