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Jamaica Tourist Board unveils new destination campaign

Jamaica Tourist Board unveils new destination campaign

The campaign is designed to recognise Jamaica's outsized influence on the global community and seeks to strengthen Jamaica's position as a global culturally relevant brand.

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“We are excited to launch Heartbeat of the World, which reinforces our position as a global leader among travel destinations and establishes Jamaica as the single destination every traveller must experience.On the map, Jamaica may seem like a small dot in the Caribbean Sea. But her influence on the world culture is the size of a continent. We are a cultural giant and we continue to have an indelible impact on the world’s food, music, sport, and literature while offering larger-than-life bucket list experiences with extraordinary, talented people,” said Donovan White, Jamaica’s director of tourism.

The international marketing strategy positions the destination as the 'Heartbeat of the World' — the beat that makes the world move. A new TV advertisement will launch internationally next week.

Maritime Business World 

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