Royal Caribbean Group launches its mobile app
Citing its mantra of continuous improvement, Royal Caribbean Group has launched new technologies on its mobile app to help return it to healthy operations.
The organization had published a reimagined safety drill earlier this year. The new approach, Muster 2.0, promotes higher standards of safety and health by reframing into a simpler, more intimate approach a method originally intended for large groups.
At the core of Muster 2.0 is the technologically enhanced, guest-enabled mobile app developed by the cruise line, first launched in 2017 and now available on several Royal Caribbean International, Celebrity Cruises and Azamara ships, according to a press release.
Currently within the app, a range of features and capabilities – launched in various combinations throughout the 63-ship fleet of the cruise business.
Mobile app functionalities include:
Scheduled arrival time – staggered arrival times for guests help eliminate crowds by managing the ebb-and-flow in parking lots, drop-off areas and terminals to allow for physical distancing from car to stateroom.
Expedited boarding – by completing check-in with the app, scanning passport information and uploading a ‘selfie’ security photo, guests can generate a mobile boarding pass and qualify for an expedited boarding process. Debuted in 2018, the innovative, digital experience minimizes check-in and security lines at ports, allowing guests to get on board seamlessly and safely in minutes.
Digital key – guests can unlock staterooms with their smartphones by downloading a digital key, available in just a few taps for select ships and staterooms.
Stateroom automation – using their smartphone, guests have the ability to control elements inside their stateroom, such as the TV, lighting, window shades and temperature, limiting touchpoints while achieving higher levels of stateroom customization.
Onboard account – guests can view onboard charges and credits in real time from anywhere on the ship without waiting in line or on hold.
Daily planning – onboard activities, entertainment shows, dining and shore excursions are viewable and open for reservations all through the guest mobile app.
Maritime Business World